Looking for Opinion

[Necromis]

Ok, I am very Gimpy with Gimp. LOL So I am looking for what you guys think of these logos I designed. One is for color printing, and website, other is for black&white printing and maybe watermarking.





I'm contemplating getting rid of the little tear drop looking spot that was created from the great lakes area. I think it looks more like a dirty image/smudge.

[Kreador Freeaxe]

Ok, I am very Gimpy with Gimp. LOL So I am looking for what you guys think of these logos I designed. One is for color printing, and website, other is for black&white printing and maybe watermarking.





I'm contemplating getting rid of the little tear drop looking spot that was created from the great lakes area. I think it looks more like a dirty image/smudge.

Yeah, kill the smudge. Good logo, otherwise. Clean and easily reproduced without loss of clarity.

[Dragonlady]

I'm contemplating getting rid of the little tear drop looking spot that was created from the great lakes area. I think it looks more like a dirty image/smudge.

For a moment when I saw the spot, I thought it was bug splatter..seeing as it was about freight..trucks. Yes, get rid of it. Other than that, the images look fine to me.

[Evnissyen]

Nice, but a little too busy. Personally I'd take out the U.S. frame to start with. The road is... heading in the right direction, no pun intended, but there's something about it that doesn't quite mesh with the text.

Actually, I think if you change the text to try to marry it with the road, more, then you'd have a much stronger logo. I'm not actually crazy about the text, although it has interesting elements in itself.

I think the road is probably, again, where you're heading, no pun intended (honest!). Keep that and work the text in order to work with the road and complement it.

EDIT: It's just occurred to me: The text has a more stolid, freighty, utilitarian sort of implication, while the road implies something more like flow and the ability to extend one's self indefinitely... travel, in short, obviously. They conflict, but more importantly they ask a question: Which is the implication you want to make? The one of steadfastness and reliability? Or travel and flow and extension? I think maybe you should pick one of those and stick with it.

[Necromis]

Thanks everyone for the great responses. I did remove that splat, tear drop, smudge from it. I think it looks much better that way, too.

Evnissyen - based on your edited response, I think that both actually encompass the theme of the company. It is a freight forwarding company, meanint it hooks up people who wish to deliver goods, with carriers/trucks to deliver those goods. So it is a steadfast company that deals with travel/moving things. Hence also the reason for the US Map as we move it all across the country.

[Evnissyen]

No offense, Necromis, just trying share my insight/impression, for whatever it's worth.

Anyhow, back to the logo: If you find a way to portray both concepts with one concise image: awesome. Otherwise, no matter how much it hurts, you'll have to let go of something, because I'm telling you: the concepts conflict, and visually, the text and road conflict, and that's not even taking the frame into consideration (as much as I like that map frame). I assume you want to communicate these two ideas to the viewer in a single shot rather than require their eye and mind to wander, and hopefully one exists that'll communicate both travel/extension and reliability/steadfastness... but you'll have to search for it, or else compromise in one way or another the text and/or the picture so they're not each trying to tear themselves apart and each go in a different direction, no pun intended.

Also, so your company doesn't get into any legal trouble, I think you should make sure the road image doesn't match any other logo too closely. I like it, but something tells me I've seen that road before, no pun intended. I don't remember where. I like it, it looks good . . . just make sure, is all.

I'll shut up before I say something I'll have to defend.

At any rate, I'm glad I'm not doing the logo. Graphic design is too damn hard. I sympathize.

[Necromis]

Ok after some looking at other logos I have come up with a really sleek design. I originally had this with red/yellow. However, after doing some color changes, like blue/green, I went with the above as the final color scheme. It goes really good on letter head, and also should do well on a website.

[Evnissyen]

Ooh! Yes. Nice and clean. Nice and simple. I'm torn between the two (the grey is more subtle, which is good), but I think I'd pick the top one, because it has just a little bit of color, so it would, like you said, look better on a letterhead or envelope.

[Necromis]

actually I will be using both. One for color printing/website and the other for black/white printing.

[Evnissyen]

Cool. Have you submitted it yet?

[Necromis]

well it is not a submission for payment. It is my Brother-N-Law, he will go with what I say is the final one. However, he has also agreed this is the best logo design combination. I have added it as letter head on 2 forms and 1 tri-fold brochure I have created.